The Cleveland Daily newsletter was part of a broad pilot project in 2022 to create curated email newsletters for metro regions and small communities. Live subscribers for Cleveland Daily increased by almost 40 percent during the test period and subscriber churn dropped by half.

I created the metro format, wrote the content and published these Cleveland Daily newsletters. You’ll see a mix of news briefs, items to celebrate Greater Cleveland, things to do and local chatter.

• 🗳️ World's Cutest Rescue Dog Vote + Brownie Is Back On The Field

• 🚁 Chopper Tracks Dirt Biker For 2 Hours + City Settles Protester Suit

• 😶‍🌫️ Marijuana Mama's Teen Driver + Mariah Carey At Cedar Point

• 🚓 How To Get Busted Twice In A Day + The Rustic Restaurant To Close

• 😟 Myles Garrett Hurt, Flipped His Porsche + 'Blade' Films In CLE

👉 more content

🧡 Positive Reader Response

Cleveland Daily posted a 97% Net Promoter Score rating — 25% improvement over the typical linked-headline newsletter. Here are several reader comments collected via NPS surveys:

• Patch delivers concise news that allows me to keep up with Cleveland and surrounding area news. It is presented in a straightforward manner, without judgments or politicalization.
  
  

• Always entertaining and inviting! A guaranteed local cultural gem to have! Keep up the good work. You should start a blog to go with this!
  
  

• The stories are always interesting and so well written. I'm a definite fan.
  
  

• I’m addicted to your news now! Love the tone of voice! Great job!
  
  

• The information you share is informative and interesting. There’s something for everyone. Easy bite-sized pieces.
  
  

• Glad I discontinued subscribing to the Plain Dealer. All local news received quickly in the Patch Newsletter.
  
  

• Good quick read with a snappy writing style. One of the first things I read in the morning.
  
  

• For me, it’s hard to keep up with the local news (like on TV). So your newsletter really helps! Very accessible!

Want to go deeper? I also recruited and trained a cadre of newsletter writers for Chicago, Pittsburgh, Buffalo, Philadelphia, Houston, New York City and other metros. Check out my training guide for metro curators. We created a quality control system, a report card and a key stats dashboard to monitor the project.